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The Modern Fruit Wine Industry
The market size for fruit wines or “country wines” (meaning: wine other than grape wine) is difficult to determine since the products are not categorized in a separate distinct group.
However, since most fruit wines are sweet, they are usually bundled up in the dessert wine category. As a rule of thumb, the sweet wine market is roughly estimated to be 2% of the total wine market or the equivalent of 450 million litters per year. In the USA, approximately 180 million litters or 7.5% of total import shipment in 2004 were dessert wine.